← Brand System
📷
Photography System

Visual Storytelling

Photography guidelines that capture the scale, precision, and human element of intelligent logistics operations.

01 — Subject Matter

Photography Themes

Core visual themes that tell the Grupo Solmex story.

🚂
Rail Operations
🏭
Terminals
Terminal Infrastructure
Warehouses, loading docks, and operational facilities
👷
People
Human Element
Workers, operators, and team collaboration
⚙️
Machinery
Equipment & Tech
Cranes, vehicles, and control systems
📦
Cargo
Goods & Materials
Containers, pallets, and transported goods
🌅
Environment
Industrial Landscape
Wide shots showing scale and network reach
02 — Visual Style

Aesthetic Guidelines

The visual qualities that define Solmex photography.

Lighting
  • Golden hour and blue hour preferred
  • Strong directional light for drama
  • Industrial artificial lighting at night
  • High contrast with deep shadows
  • Backlit silhouettes for scale
Mood & Tone
  • Confident and professional
  • Industrial yet human
  • Scale and grandeur
  • Precision and order
  • Forward-looking optimism
Textures
  • Weathered steel and metal
  • Concrete and asphalt
  • Rust and patina (controlled)
  • Clean modern surfaces
  • Industrial patterns and repetition
Focus & Depth
  • Sharp focus on key subjects
  • Shallow depth for portraits
  • Deep focus for wide operations
  • Motion blur for movement
  • Crisp detail on equipment
03 — Color Treatment

Color Grading

Post-processing guidelines to maintain visual consistency.

Warm Grade
Primary — Warm Tones
Golden highlights, amber midtones. Use for hero imagery, sunrise/sunset operations, and brand-forward content.
Neutral Grade
Secondary — Industrial Neutral
Desaturated tones, steel grays. Use for technical documentation, operational imagery, and professional contexts.
Cool Grade
Accent — Cool Blue
Blue-tinted shadows, night operations. Use sparingly for contrast and nighttime/technology imagery.
04 — Composition

Framing Guidelines

Compositional rules that create visual impact.

Rule of Thirds
Place key subjects at intersection points
Diagonal Lines
Use 45° angles for dynamic movement
Centered Symmetry
For impactful hero and architectural shots
05 — Guidelines

Do's & Don'ts

Rules for maintaining photographic brand integrity.

✓ Do
  • Show scale with human elements for reference
  • Capture golden hour light when possible
  • Include brand colors naturally in environment
  • Show clean, organized operations
  • Feature diverse workforce authentically
  • Use high-resolution, sharp imagery
  • Show technology and modern equipment
  • Capture motion and activity
✕ Don't
  • Use stock photos that feel generic
  • Over-saturate or heavily filter images
  • Show messy or disorganized scenes
  • Include visible safety violations
  • Use dated or obsolete equipment
  • Apply trendy filters or effects
  • Crop logos or branding awkwardly
  • Use low-resolution or blurry images